Ad Performance
The Tree House · by Z1k LLC
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Spend
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Impressions
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Clicks
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Cost / click
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What the numbers say
Versus the start of the period
Recent days compared with earlier days.
Spend
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vs start
Clicks
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vs start
Cost / click
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vs start
CTR
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vs start
How the budget turns into traffic
From people reached to clicks on the ad.
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people reached
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impressions
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clicks
Reach is summed across days, so it is approximate.
Day by day
Clicks per day and what each click cost.
Clicks per day
Cost per click ($)
Spend pacing
How the budget is spent day to day.
Spend per day ($)
Quality & media cost
Click-through rate and cost per 1,000 impressions over time.
CTR (%)
CPM ($)
Prepared by Gabe · Z1k LLC
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